The Operations and Doctrine of Christian Media Network

Prophecy for Sale by Craig Portwood



2nd Peter chapter 2, verses 1-3 State:


"1. But there were false prophets also among the people, even as there shall be false teachers among you, who privily shall bring in damnable heresies, even denying the Lord that bought them, and bring upon themselves swift destruction. 2. And many shall follow their pernicious ways; by reason of whom the way of truth shall be evil spoken of. 3. And through covetousness shall they with feigned words make merchandise of you: whose judgment now of a long time lingereth not, and their damnation slumbereth not."



Pronunciation: 'kä-(")m&rs, k&-'m&rsMercury: God of CMN
Function: noun
Etymology: Middle French, from Latin commercium, from com- + merc-, merx merchandise (Relating to Mercury the god of commerce)
Date: 1537
1 : social intercourse : interchange of ideas, opinions, or sentiments
2 : the exchange or buying and selling of commodities on a large scale involving transportation from place to place
3 : Sexual intercourse i.e. Fornication either figurative or literal.

Mercury (Latin Mercurius,) in Roman religion, god of merchandise and merchants, commonly identified with the Greek Hermes (from which the word Hermeneutics is derived which relates to accepted thought or doctrine of religious study), fleet-footed messenger of the gods. His worship was introduced early, and his temple on the Aventine Hill in Rome was dedicated in 495 BC. There he was associated with the goddess Maia, who became identified as his mother through her association with the Greek Maia, mother.


Before I continue the chronology I feel the need to address other events at Christian Media which illustrate the duality between the public persona of James Lloyd and the man himself. Although he takes a public stand that he hates to discuss the subject of money and that God is the one that sustains him, it is apparent that his network is a commercial vehicle based upon the contemporary mercantile principals commonly practiced in corporate America.


Commercials are a regular part of the programming and every effort is made to refer to the merchandise he sells during the course of network programming. Each commercial break is filled with ads that are tailored to the segment of the "market" they believe they are reaching and related to the subject matter being discussed. If gun control has become part of the topic, you will probably hear an ad for a book on gun control, Randy Weaver, or some other product perceived to be of interest to the "patriot market". If survivalism is the topic, you will hear ads for water filters, potassium iodate, or storage food. On shows which focus on health related topics, there are ads for coral calcium, colloidal silver, and MSM. Every product offered with few exceptions is "available from Christian Media". While this in itself is not immoral, one cannot escape the fact that Christian Media Network is a commercial vehicle. It is a commercial network.


The ethical problem, lies not in the fact that it exists for the sole purpose of selling product to a "target audience", but the fact that the way "business" is conducted falls far short of the standards most consumers would demand from even the shadiest merchant in the regular market place. To intone that this is a work of the Lord, is at best disingenuous.


Where's My Order?


"Where's my order? I sent you my money months ago, you cashed my check immediately and I'm still waiting." This is a regular part of being a Christian Media customer. James Lloyd regularly complains on the air about "impatient people" stating, "This is not a store, we're not Wal-Mart, we don't want customers, this is a ministry.", and other such statements to quiet the regular complaints he receives. He has lately taken off the mask so to speak, admitting that his listeners are "customers", which he could not easily deny once he decided to file his lawsuit against me. If he were running an ordinary store, he could not remain in business by showing contempt for his customer base. He tells his listeners that "we have a full plate here" and "the harvest is ripe but the laborers are few" and complains that "we are going as fast as we can." When this proves to be shallow and the customers become insistent (some eventually tire of the runaround and threaten legal action) he tells his customers, "You want to go to the Beast? "(a reference to the government illustrated in Revelation chapter 13) "Christians aren't supposed to depend upon the government", and accuses them of acting in the flesh. However, when he has similar problems, he threatens with lawyers and other devices of the flesh. He claims that the Devil is working against him and that if his customers won't accept his explanation, they are likewise operating in the spirit of the enemy.


When his "mark" finally realizes what has happened to them he tells them "go away, we don't need you", "we are trying to help the believers, not sell to customers" (the insinuation being that if you do not allow yourself to be defrauded and dealt subtly with by him, then you are not a true believer of Jesus Christ). This is why James Lloyd says "We lose a few listeners, and gain a few more." It is a commercial revolving door. As long as there are new customers being added, he can afford to "lose a few". The real reason his "customers" must wait patiently to get their merchandise has less to do with the Devil opposing him or resisting you, and more to do with a concept the wealthy have used for generations It's called using other peoples money to finance your own projects. There are many examples of this pecuniary principal that could be cited as commonplace at Christian Media. In the interest of brevity I will mention only two.


Other People's Money


The technique is to con someone into letting you use their money for use in a transaction which can be used to your advantage without letting the victim become wise to what is really being done. This concept of using other peoples money is well known to the rich and powerful, and it is the lynchpin of the Federal Reserve Banking System as well. It has been practiced in one form or another for ages. You may remember, the Real Estate seminars that became popular in the 1980's and 1990's across America. People like Al Lowery, Dave Del Dotto, Tom Vu, Mike and Irene Milan, Tony Hoffman, and a parade of others who crisscrossed the nation selling prosperity to anyone who would buy it. Anyone can become rich they said. "You can buy millions of dollars of real estate without any money down," was the pitch. These "no money down" seminars were very popular. For a small fee (ranging from $350 to $500 or more) the speakers would show you "proven techniques" for buying homes, apartment buildings and shopping centers without using a dime of your own money.


It is actually possible for a sharp dealer to use these concepts, and since there is a similarity to their techniques and those James Lloyd employs, I will share the basics (interestingly enough, James Lloyd has a history of just such real estate practices himself). Having brokered real estate loans for many years prior to being called into the ministry I can attest, to a few facts about their methods. The key to the success of this technique is using the concept of leverage. I will try to keep it simple so as not to lose anybody in describing the scam.




The first principal, is that money has a "time value", that is to say that a dollar in your hand today, has more value than a dollar promised to you tomorrow. That is why bankers use the vehicle of interest when lending money. It adjusts for the time value. The rate of interest one receives from a borrower for the use of money, is measured in a rate of interest is called a yield, or a rate of return. If you, for example, should lend $1000 at 10% interest over a term of 12 months, you would receive your $1000, plus 10% percent (which would amount to $100), for a total of $1100. This extra $100 is referred to as "debt service". (The bible calls it usury.) This rate of return equals 10% of the money invested. Are you with me so far?


If you were to purchase a home with a value of $100,000 paying cash for the entire amount, and sold it a year later for $110,000 (pretending that there are no real estate commissions to pay), your yield (the amount of increase) would be 10%. However, using the concept of leverage (or other peoples money), if you were to borrow $90,000 (using other peoples money) and invest only $10,000 of your own money on the same property (as a down payment), you would have doubled the amount money you invested to receive the same $10,000 "profit". That would give you a 100% rate of return on your investment. The less of your money you use, the greater your yield. Should you invest no money (no money down), your yield would be infinite. This is the principal upon which all great fortunes have been built.


LLoyd's Leverage


This concept is well known among drug pushers, and perhaps James learned this from his youth when he (as he has admitted) was selling drugs for a living. It works like this: A drug pusher will purchase a pound of marijuana for $100. This purchase will yield 16 ounces of the herb (I'm sure the cost has increased in the years since I left the drug culture, but the financial principals no doubt remain the same). The pusher will sell this for $10 an ounce, which gives him a 60% profit, part of which goes to support his habit. This means he is getting a "free ride" as it relates to his habit. This practice is utilized still at Christian Media (although with a more legitimate product), which insures that James and Susan rely upon others paying the price of supporting their "habit" (MSM, silver rods, coral calcium etc,) getting a "free ride" at the expense of their consumers. This might not seem to be immoral but just good business, unless you consider that they claim that "the Lord" sustains them, when it is nothing more than clever dealing with the "remnant".


This concept has served James Lloyd well for years. This is how it works at Christian Media. James Lloyd will offer products for sale he does not own, pooling funds for their purchase from orders taken, then using the money he has collected to actually purchase them. Until enough customers "pony up the dough", nothing is ordered. If you should be the hapless individual who orders first, you will receive your product much later than those who waited. This is an inverse of the concept "first come, first served".


For instance, the "Katydine TRK water filter cost him about about $75. 


Editors Note: On December 29, 2004, James Lloyd through Council submitted statements from Ron and Veda Bunch (dba Christian Family Resources) which indicates that the price CHRISTIAN MEDIA pays for the filters is almost twice the amount I stated. He did in fact tell me that he paid $75.00 each, which is less than the bills would indicate. Why? I can only guess. To receive that price he must order a case. This would yield a very respectable profit of more than 300% (less shipping) if he were to adhere to a "normal, ethical" business practice. When the concept of "infinite yield leveraging" is applied however, there is great a financial reward and no risk to him.


The same is true for every "non proprietary" product he offers, such as MSM (even though it has a label from his own "Applegate Ranch" product line). If he must order 6 TRK filters to receive a "price break", that means that he has to "sell" only 2 of them before your order can be shipped. Some people are fortunate, and order product that has already been shipped to Christian Media, some are not. There is no way short of ordering, to discover where you stand in the "order pipeline".Since James only uses money already collected from "pre-sold" customers, (and none of his own pocket) his yield is infinite.




"Vaporware" is another form of leveraging profits, using monies paid for a product, as an undisclosed "loan" to finance a commercial venture. It involves the practice of selling a product before it is produced. At Christian Media, it means selling a book before it is written to raise the cash needed to print it (making the bulk of the product pure profit). It means James Lloyd comes up with a concept he feels will sell books to keep the revenue stream in motion. This may not seem patently dishonest unless you consider the fact that James claims they are inspired by the Holy Spirit. It seems odd that the Holy Spirit of God would resort to such sharp business dealings to accomplish His purposes. This is born of covetousness. The book of Ephesians tells us in the 5th chapter, verses 5-7


5. "For this ye know, that no whoremonger, nor unclean person, nor covetous man, who is an idolater, hath any inheritance in the kingdom of Christ and of God. 6. Let no man deceive you with vain words: for because of these things cometh the wrath of God upon the children of disobedience. 7. Be not ye therefore partakers with them."


Covetousness has less in common, with the high spiritual calling, which the saints that have gone before us have been known for, and more in common with the spirit of mammon which is characteristic of the spirit of the world, the spirit of this age, or the spirit of Antichrist. At the heart it it is the love of money.


1st Timothy 6:10 tells us plainly:


"For the love of money is the root of all evil: which while some coveted after, they have erred from the faith, and pierced themselves through with many sorrows."


Applegate Ranch Beef Jerky


This is the product Sold under the label "Applegate Ranch"

Another shoddy business practice disguised as a "ministry" is the purchasing of inferior product to boost his already infinite yield even higher. This practice was perhaps most apparent in the Beef Jerky operation, of which I also have firsthand knowledge. The first "savings" James realized in that operation (though not passed on to the consumers), surrounded the purchase of irregular cans to contain the product. The second "saving" however, involved the purchase of "ends and pieces" of chunked, formed beef jerky (sold at the same price you would expect to pay for quality, whole jerky) which was either near or past the expiration date clearly marked on each individual unit. I was instructed to can the "oldest product first" which meant the packages which were already past their expiration date when they were canned. (See label).


You might wonder, "why would that matter if the Jerky was canned using 'oxy paks' before sealing?" The fact is that the 'oxy paks' which came with the product (and which were sealed in plastic with each 1/2 pound portion) did not prevent some product from becoming moldy before they were canned. The first few times this occurred, James was content to absorb the loss, but as the spoilage rate began to consume a larger percentage of the product, as it passed further from it's expiration date, I was told that "if we have any more of these, we will have to open each (1/2 pound) package and place it (the jerky) directly into the can after removing the bad stuff". Even though he planned to weigh the moldy jerky after removing it to replace it with "good product" before sealing the cans, the remainder of the jerky that had been in the moldy package would be allowed to remain, mingled with the "good" product. Has the jerky that has been separated from the moldy been contaminated or not? I cannot say. I can say that I would not want to eat any of it. I can also tell you that I did not report any more moldy product, but just fed the entire package (minus the "moldy bits) to the dogs (who didn't seem to mind) rather than have culpability.


Let me reiterate, I did not can any moldy beef jerky, but the question remains: Has any of the jerky that had been sealed prior to that discovery become inedible in the can? I do not know. No one but God himself will know until it is opened, perhaps during a time of famine, long after there could be any refund or replacement. 


The motivating factor here is not as James would say , "This is the opportunity the Lord has given us and we are just following through".The motivator is how much money can be squeezed from the consumer. This is not a biblical precept, but a precept of mercantile mechanics. To claim that God somehow "wants" them to do things in the fashion they have chosen, when it is done instead to maximize profits, is nothing more than gross hypocrisy.


There are some (no doubt James Lloyd, and his followers who have no knowledge of the facts) who will accuse me of lying (as they have already done about other matters) in an attempt to injure the "ministry". Let them say as they will. Perhaps God will protect the supplies of certain people, because they are righteous in their dealings and count upon God and not their provisions to save them. Perhaps some are counting too heavily upon "the flesh" and their supplies instead of God, and will be forced into a closer relationship in the tribulation when they discover their supplies have spoiled, I do not know. But when some of those cans are opened when they are needed, by people who are counting on them as a source of nourishment in the end times, I will be vindicated. Too late perhaps for any apologies to me from the victims or accusers, but timely in the day when I stand before the judgment seat of Christ.


Revelation chapter 18, verses 1-3 describe the commercial fornication of the city of merchandise referred to as "Babylon the great". 


1. "And after these things I saw another angel come down from heaven, having great power; and the earth was lightened with his glory. 2. And he cried mightily with a strong voice, saying, Babylon the great is fallen, is fallen, and is become the habitation of devils, and the hold of every foul spirit, and a cage of every unclean and hateful bird 3. For all nations have drunk of the wine of the wrath of her fornication, and the kings of the earth have committed fornication with her, and the merchants of the earth are waxed rich through the abundance of her delicacies."


It is notable that the dictionary also describes commerce as " Sexual intercourse i.e. Fornication either figurative or literal."


The bible tells us about Christ's anger in the temple of God in Jerusalem, which was directed at the merchants who profited from their commercial dealings with the faithful.


Matthew 21:12


"And Jesus went into the temple of God, and cast out all them that sold and bought in the temple, and overthrew the tables of the moneychangers, and the seats of them that sold doves..."


We have also been warned of things to come in the end days, in the book of 2nd Peter, chapter 2, verses 1-3 :


"1. But there were false prophets also among the people, even as there shall be false teachers among you, who privily shall bring in damnable heresies, even denying the Lord that bought them, and bring upon themselves swift destruction. 2. And many shall follow their pernicious ways; by reason of whom the way of truth shall be evil spoken of. 3. And through covetousness shall they with feigned words make merchandise of you: whose judgment now of a long time lingereth not, and their damnation slumbereth not."


The ancient Latin proviso still stands today: Caveat Emptor. Let the buyer beware. You have been warned by the wisdom of the ancients, by me, and by the Word of God. You have free will, and can do as you please, but you have no excuse should you and your family be caught by surprise when you have discovered that you have trusted in a mere man, and too little in Him.







Dangerous Products: James Lloyd and the Black Salve Fraud


James Lloyd's Violent Sexual History